SMALL STAGES MAKE BIG STARS.
The independent live music industry is facing an existential crisis and 2000+ independent venues are on the verge of extinction. To save their businesses, venues & promoters across the US have formed the National Independent Venue Association (NIVA). The organization seeks to help member venues get through the pandemic closures. Without help, 90% of the venues will close in 6months or less. YouTube Music partnered with NIVA on a 3-day Music Festival called Save Our Stages, to benefit independent venues, happening October 16-18
