Press freedom has come under greater attack everywhere in the world in recent years.
With this campaign, we wanted to champion the incredibly brave New York Times’ reporters around the globe, and show readers how hard they actually work to bring us the hard truth. We partnered with Oscar-nominated director Darren Aronofsky on a series of digital films that feature exclusive and unpublished outtakes and photos taken during different assignments, alongside interviews with the journalists around the world.
After our campaign, the New York Times added more than 300,000 digital subscriptions,
more than any other quarter in its history.